YoJo Brand Identity

Logos and Branding
Written By Loryn Lyn Simonsen

YoJo Yoga, founded by Jessa Messina, offers an online portal for yoga and meditation.

In 2020, YoJo relaunched its online portal and offered free classes through Instagram and Zoom. Jessa wanted to expand the look & feel of the brand while maintaining the original logo & color palette creating a cohesive visual identity for the website, social media, and marketing materials. We adjusted the typefaces and added secondary colors with gradient applications.

Moodboard

Original branding, provided by client

Loryn Lyn Simonsen

👋🏻  Hi, I'm Loryn! I'm a freelance graphic designer who is passionate about making the world a more beautiful, accessible, & welcoming place for us all. I believe good, honest design can transform your brand - and I absolutely love being part of that transformation. When I'm not working you'll find me on a yoga mat, listening to WNYC, testing out a new recipe, or working on my latest DIY endeavor. People would likely describe me as curious, kind, a bit stubborn, creative, and hard-working. (And I LOVE emojis! 😂 )

https://loinsojo.com
Previous

Fire Defense Systems
Next

YoJo Client Gifts